This weeks guest is Chris Dayley!
Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online.
After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better.
After running his first successful test, he fell in love and began focusing on helping businesses test their website experience.
Here's what you'll learn in this episode:
- Discover the unique ways to communicate with each lead based off of how they discover your content
- How to easily test what your audience wants
- The immense power of creating variant versions of your website
- How to have an amazing user experience on your website while still ranking well for SEO
- The massive importance of a strong value proposition (and how you can make one for yourself)