Podcast Posts

SFPP 89: The Future Of Photography With Troy Plota

Joining me on the show today is Troy Plota!

Troy has been an award-winning professional photographer for over 30 years.

His photography has appeared in top magazines like Vanity Fair, GQ, Rolling Stone and many more + his advertising work has also appeared on billboards in New York's Times Square, as well as on the Vegas strip. 

Troy has always been at the forefront of technology and gave a TED Talk titled “The Future of Photography.”  Troy's latest creation is the digital sharing platform Plotaverse, which also features his award-winning app, Plotagraph.  It was the only App featured on the Apple Store for the release of the iPhone X.

Resources Mentioned
Plotaverse

Sponsors
Gifyyy Booth
Freedom Edits

SFPP 88: How To Improve Your Website’s User Experience With Chris Dayley

This weeks guest is Chris Dayley!

Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online.

After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better.

After running his first successful test, he fell in love and began focusing on helping businesses test their website experience.

Here's what you'll learn in this episode:

  • Discover the unique ways to communicate with each lead based off of how they discover your content
  • How to easily test what your audience wants
  • The immense power of creating variant versions of your website
  • How to have an amazing user experience on your website while still ranking well for SEO
  • The massive importance of a strong value proposition (and how you can make one for yourself)

Resources Mentioned
Chris Dayley Twitter
Free Downloadable Starter Guide

Sponsors
Gifyyy Booth
Freedom Edits

SFPP 87: Building A Marketable Brand With James Patrick

SFPP 87: Building A Marketable Brand With James Patrick

James Patrick is an Arizona-based photographer with a specialty in marketing. He has his own podcast on iTunes called, “FITposium” and has been interviewed + featured on numerous other outlets including podcasts, magazines, TV, and radio.

In this episode,  James and I discuss the intricacies of how a photographer can build a brand that is marketable and how they can profit from that brand. James also discusses relationship marketing and how to get published!

Resources Mentioned
James Patrick Photography
James Patrick Workshops

Sponsors
Gifyyy Booth
Freedom Edits

SFPP 86: How To Win Without Pitching Featuring Blair Enns

SFPP 86: How To Win Without Pitching Featuring Blair Enns

Blair Enns is on a mission to change the way creative services are bought and sold.

At his company, Win Without Pitching, he offers sales training and coaching to creative professionals + shares his wisdom in his Win Without Pitching Manifesto.

Blair teaches pricing strategies, such as how to raise prices in order to attract more clients and how putting prices on your website will actually drive potential customers away. He is also the co-host, along with David C. Baker, of the 2Bobs podcast, a show focused on creative entrepreneurship.

In this episode, Blair and I discuss various marketing strategies in his Win Without Pitching Manifesto and how to implement them in your business.

Resources Mentioned
Win Without Pitching website
Win Without Pitching Pricing Creativity
Win Without Pitching Manifesto

Sponsors
Gifyyy Booth
Freedom Edits

SFPP 85: How To Manage Multiple Photography Brands With Jessica Hill

SFPP 85: How To Manage Multiple Photography Brands With Jessica Hill

Jessica Hill started photographing weddings while she was going to college full time and working as a server.

She worked in a lot of associate studios, moved to Alaska and later to another city before founding her own photography business.

Jessica and I discuss what she’s learned as an associate photographer that hasn’t left her today, and what it's like running multiple brands and having multiple photographers on her team.

Resources Mentioned
Jessica Hill Instagram
Jessica Hill Facebook
A Lovely Day Photo
Peekaboo Portland Boudoir

Sponsors
Gifyyy Booth
Freedom Edits