SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews

SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews

Deirdre Andrews joins me on the show today!

In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients.

You'll learn:

  • What SEM is and how it differs from Facebook Ads
  • The dire importance of local traffic
  • How retargeting actually works (and how to use it to increase your bookings)
  • How to finesse your ad campaigns to make them more effective

Resources Mentioned
SixFigurePhotography.com/Mastermind
Define Marketing Cheat Sheet
Google Ads Workshop

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman

SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman

Rachel Greiman is a professional copywriter and photographer.

After years of doing them separately, she realized they went together like cookies and breakfast.

In this episode, Rachel and I talk all about copywriting and why the words you show your clients are just as important as your images.

You'll learn:

  • What is a story loop, and how do you can leverage it on your website
  • Why your words are just as important as your images
  • How to identify and develop your unique value proposition
  • The four questions to ask past clients that will tell you exactly what your copywriting should be
  • How to create consistency across your entire website

Resources Mentioned
greenchairstories.com – Use code SIXFIGURE15 for 15% off!

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

SFPP 129: How To Become An Elopement Photographer Featuring Maddie Mae

SFPP 129: How To Become An Elopement Photographer Featuring Maddie Mae

This week's guest is Maddie Mae!

Maddie started shooting when she was 17 years old and for the past 10 years has built up her photography brand, Adventure Instead, to over 100 elopements per year and employs three full-time photographers (who only shoot elopements).

Today, Maddie is focused on helping other photographers find fulfillment by stepping into the world of elopements themselves.

In this episode, Maddie and I talk about

  • The difference between traditional big weddings and elopements
  • The 3 things you must be aware of before you book your first elopement
  • Why you should charge just as much (if not MORE) for elopements
  • Why Maddie believes in all-day & multi-day elopement coverage
  • How you can be an elopement photographer (even if you live in non-destination location)

Resources Mentioned
Adventure Instead

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

SFPP 128: Why This Is The Best Time Ever To Be A Photographer Featuring Vanessa Joy

SFPP 128: Why This Is The Best Time Ever To Be A Photographer Featuring Vanessa Joy

Vanessa Joy has been an influential speaker in the community for over a decade.

Starting her photographic journey in 1998, she has since branched into public speaking, earned 5 college degrees, received a PPA Photographic Craftsman degree, been named a WeddingWire Education Expert, sponsored by Canon, Profoto, and Animoto.

Vanessa has spoken at almost every major convention and platform in the event industry such as CreativeLIVE, The Wedding School, Clickin' Moms, WPPI, ShutterFest, Imaging USA, Wedding MBA, WeddingWire World, MobileBeat, in addition to hosting personal workshops and numerous small business and photography conventions around the globe. Recognized for her talent and more so her business sense, her clients love working with her and industry peers love to learn from her tangible, informative and open-book style of teaching.

In today's episode, Vanessa and I talk about the state of the industry and why it's the best time ever to be a photographer.

Resources Mentioned
BreatheYourPassion.com
VanessaJoy.com
Instagram: @VanessaJoy
Twitter: @Vanessa__Joy
Facebook: @vjoyphoto
Youtube Channel
The Off-Camera Flash Handbook: 32 Scenarios for Creating Beautiful Light and Stunning Photographs

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

SFPP 127: Let’s Talk About Money

SFPP 127: Let’s Talk About Money

Do any of the following statements resonate with you?

“I don't make enough money”

“How do I raise my prices?”

“I feel guilty charging my clients for something they could get cheaper”

“Why would they pay me more!? I’m not doing anything any differently than anyone else”

In today's episode, I tackle the various limiting beliefs surrounding money + provide other possibilities to consider when the weight of MONEY comes crashing down around us.

Resources Mentioned
Abundance Workshop
Think and Grow Rich by Napoleon Hill
You Are A Badass At Making Money by Jen Sincero
Total Money Makeover by Dave Ramsey
Money Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.