SFPP 134: How To Make Bridal Shows Worth Your Time And Money

Most people think bridal shoes are filled with budget brides and are a waste of time.

They couldn't be more wrong.

In today's episode, I'm going to talk about why you NEED to be attending bridal shows + some tips on how to crush your next show.

 

Bridal Show Booth Example:

 

Resources Mentioned
SixFigurePhotography.com/Mastermind
Shawna Beckmann Podcast Episode

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

SFPP 133: Why Your Leads Are Ghosting You (and how to stop it from happening)

In this episode, we're going to discuss the steps you can take to reduce ghosting from leads.

Resources Mentioned
SixFigurePhotography.com/Mastermind

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

SFPP 132: What To Do When Business Is Slow

Earlier in the week, I asked the Six Figure Photography Facebook group what topics I should record an episode on…

The clear winner was:

“Best game plan to grow your business in the slow season?”

In this episode, I dive into what you should be doing during the slow times to continue to move forward with your business.

Resources Mentioned
SixFigurePhotography.com/Mastermind

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews

SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews

Deirdre Andrews joins me on the show today!

In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients.

You'll learn:

  • What SEM is and how it differs from Facebook Ads
  • The dire importance of local traffic
  • How retargeting actually works (and how to use it to increase your bookings)
  • How to finesse your ad campaigns to make them more effective

Resources Mentioned
SixFigurePhotography.com/Mastermind
Define Marketing Cheat Sheet
Google Ads Workshop

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman

SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman

Rachel Greiman is a professional copywriter and photographer.

After years of doing them separately, she realized they went together like cookies and breakfast.

In this episode, Rachel and I talk all about copywriting and why the words you show your clients are just as important as your images.

You'll learn:

  • What is a story loop, and how do you can leverage it on your website
  • Why your words are just as important as your images
  • How to identify and develop your unique value proposition
  • The four questions to ask past clients that will tell you exactly what your copywriting should be
  • How to create consistency across your entire website

Resources Mentioned
greenchairstories.com – Use code SIXFIGURE15 for 15% off!

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.